Values

The Values section shows all default dimensions and absolute metrics that you can use in your report showing up under “customize fields”. This includes all Ad object IDs and names, and basic metrics like spend; impressions, and purchases. Any values added via a custom data source will also show up here - read more below.

You can add further values, e.g. to create new calculated metrics, by clicking New Value.

The identifier has to match the name of the field that the Fetch Facebook Insights node in the workflow automation provides. Below you can find some of the more common ones.

In almost all cases, you will want to select type integer, i.e. full number without any decimal values and no special formatting.

Engagement

Post engagements: actions_post_engagement

Post reactions: actions_post_reaction

eCommerce

Content views: actions_omni_view_content

Landing page views: actions_landing_page_view

Adds to cart: actions_omni_add_to_cart

Checkouts initiated: actions_omni_initiated_checkout

Adds of payment info: actions_add_payment_info

LeadGen

Leads: actions_lead

App

App installs: actions_mobile_app_install

Registrations completed: actions_omni_complete_registration

Levels achieved: actions_omni_level_achieved

App activations: actions_omni_activate_app

Subscription

Trial started: conversions_start_trial_total

Subscribe: conversions_subscribe_total